Billions With Zero Knowledge

I’ve heard the process of naming a company is often compared to naming a child.

I don’t have any children yet, but I’ve been through the naming process with more then ten companies (including spin offs, rebranding, as an investor, founder or advisor) and in the last six months have been involved in the naming of 4 more.  I hope when I do have kids, that I don’t use the same method as corporate branding and wind up calling them Zero Knowledge

Sometimes names are easy (Total.Net), but recently it has become harder to find proper names that have available domains, search engine uniqueness and provide meaning or a story that people can identify with.

I am not a fan of names that don’t embody some story of the mission of the company. Made up names that combine vowels and consonants to create a five letter words that don’t mean anything except that they are unique and the domain name is available is not my style.

It took some time for us to develop our story and find a proper name for what has until now been called Project Ojibwe.

On behalf of my partner Alex and our incredible team, it is my pleasure to announce that our new project which will launch this summer is going to be called Akoha.

There is a story and meaning behind this name, but you’ll have to wait a little while longer to hear it.

Project Ojibwe is dead. Long live Akoha.

Ultimately names are important. They embody the passion and effort of the product creators and provide a container for our team to pour our creative energies into. It is our hope that when we share our community project with our members they will see our passion and start to share some of our love for what we are working on.

We look forward to sharing more of our story with you in the coming months.

For now, if you’d like sign up on our mailing list and we’ll let you know when the Akoha blog and community preview trailers are ready for launch.

On Fri 9 Mar 2007.